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Alisha MyersAlisha Myers is a Forbes Travel Guide endorsed Elite Travel Advisor with LuxRally Travel. She specializes in high-complexity, high-touch travel for executives, founders, and families who require more than standard itinerary planning. Her work includes private retreats for CEOs, multi-generational travel, and family office travel programs designed around access, discretion, and seamless execution. Her writing in The LuxRally Journal reflects the same perspective. She explores destination intelligence, the private infrastructure behind ultra-high-net-worth travel, and the growing gap between what discerning travelers expect and what the traditional travel industry typically delivers. Her most widely read pieces focus on what real access looks like at the highest level, and how the right advisor can fundamentally change the travel experience. Readers often come across her work while searching for clarity in complex travel planning. Those who connect with it tend to value insight over inspiration, and execution over aesthetics. She is based in Austin, Texas and works with clients globally.
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All articles by Alisha Myers
Industry
Family Office Travel: Planning, Booking, and Supporting, From First Call to First Trip
A practical look at how a luxury travel advisor begin working with a family office, from the first conversation and approval process to itineraries, 24/7 support and what we learn after the first trip.
Inspiration
Welcome to Country: A Travel Guide to Indigenous Australia
Indigenous heritage is not another experience to add to a luxury Australian itinerary. It is the lens through which the entire country is best understood. A framework for designing journeys that create understanding rather than consumption.
Inspiration
A Luxury Weekend in London: Protecting Time, Not Filling It
Private after-hours access at the National Gallery. Afternoon tea at Claridge's. The Belmond British Pullman threading through the English countryside. 48 hours in London, done right, begins with a single question I ask every client: what do you want these hours to feel like?
Guides
Luxury Heritage Travel Through England, Scotland, & Ireland: An UHNW Guide to Ancestry Travel
Heritage travel at its best is not researching where you came from. It is standing in a place your ancestors once stood, long enough that it stops feeling like the past and starts feeling like a place you can understand and call your own.
Guides
Australia's Wine Regions: There's a Barrel at Seppeltsfield With Your Birth Year on It
Three regions, three luxury properties, three philosophies of Australian wine. From the contemporary architecture of Jackalope Hotel to the heritage of the Barossa and the Indian Ocean sunsets of Margaret River, this is a luxury guide to Australia's finest wine experiences.
Tips
Why the Best Luxury Ski Vacations Are Planned in the Heat of Summer
Every coveted Courchevel chalet for Christmas week is confirmed by late spring. The best instructors? Retained by midsummer. If you're reading this in the summer heat, you're not early — you're exactly on time.
Guides
How to Plan a Great Migration Safari You'll Actually Remember
The Great Migration is not an event you can schedule for a week in August. It is a year-round cycle happening across vast ecosystems, and the gap between expectation and reality is what proper planning actually solves.
Tips
The Family Office Summer Calendar: Building Travel Infrastructure That Can Carry a Legacy
By the time an UHNW family boards that aircraft in June, I have been working their summer calendar since January. This is the framework that separates reactive travel from intentional family legacy.
Inspiration
Access is Not the Same as Meaning: The Case for Better Heritage Travel
From Cape Coast Castle to the streets of Accra, the most meaningful heritage journeys aren't built on destinations alone — they're built on context, emotional pacing, and the people who help you understand why a place matters.
Industry
HNW Travel Advisors are an Executive Assistant's Best Friend: The Case Against the In-House Travel Desk
For most Family Offices, managing an in-house travel desk often becomes one of the most expensive operational choices they make. Travel at this level requires access, expertise, relationships, and leverage that an assistant can't be expected to have.
Features
The Monarch San Antonio: A New Luxury Hotel Standard Takes Flight in Texas
A $2 million glowing butterfly pavilion, a Rolls-Royce Cullinan house car, and Les Clefs d'Or concierges. San Antonio's newest luxury hotel is built on generational legacy and anticipatory service.
Inspiration
Booking an Ultra-Luxury World Cruise: What to Know Before You Commit
Somewhere in the Indian Ocean, the scent of espresso in the air, a printed itinerary spanning six continents rests beside you. A round-the-world cruise is not simply a long vacation. It is a decision that becomes your life for up to six months. Here’s what to know before you book.
Tips
Ultra-Luxury Travel Secrets I've Learned as an Advisor
True luxury isn't extravagance—it's execution, access, and timing. From quietly resolving weather delays to unlocking after-hours museum visits, these are the lessons I've learned working with UHNW clients across the world.
Features
Why Winter in St. Moritz Begins and Ends at Badrutt's Palace
Badrutt's Palace Hotel in St. Moritz remains unmatched for families who expect discretion, precision, and a winter experience that still feels genuinely special. This is winter luxury at its highest level.
Inspiration
Absolute Access: Designing the Private Infrastructure of UHNW Secret Retreats
At the highest levels of wealth and influence, travel becomes a tool for connection and collaboration. It takes true access—and the right travel advisor—to design these types of invitation-only retreats for CEOs, founders, and public figures.
Entertainment
How a Travel Advisor Saved Someone's Super Bowl
With just thirteen days before kickoff, I turned an impossible Super Bowl request into a seamless, elevated experience—proving the power of relationships and insider access.