The Vineta Palm Beach is Back and Better Than Ever

A Love Letter to Historic Palm Beach — With Modern Ease

When it comes to Palm Beach, Florida, travelers are spoiled for choice on beautiful places to stay.

The only hotel missing was one with a sense of nostalgia and rich history. With the reopening of The Vineta, that wait is over — and this isn't just another luxury hotel launch. It's a revival. One that pays homage to old Palm Beach in a way that only something thoughtfully restored can.

Originally opened in the 1920s, The Vineta has long been part of Palm Beach lore. A highly anticipated addition to the exclusive Oetker Collection, the new iteration honors that heritage without slipping into nostalgia for nostalgia's sake.

Think elegant, residential-style rooms that feel like a secluded beach house, not a hotel. Interiors whisper rather than shout—pastels, natural light, and well-appointed, layered textures. A sense of calm luxury that feels effortless, not performative. Internationally acclaimed designer Tino Zervudachi rooted the design in Palm Beach tradition — luminous interiors, natural textures, and every contemporary comfort met. This is the kind of place where mornings stretch slowly, where you linger over coffee, where the air itself feels softer.

Palm Beach regulars will recognize the difference immediately: this historic hotel doesn't chase trends—it belongs here.

Who Is The Vineta Palm Beach Best For?

The Vineta isn't trying to be everything to everyone — and that's exactly why it works. This hotel is for travelers who love The Colony but crave something quieter and more intimate — perfect for couples celebrating milestones who don't want a "scene," but still want style; perfect for travelers who value service, discretion, and details that feel deeply personal.

Now part of the prestigious Oetker Collection — the portfolio behind such iconic properties as The Lanesborough in London and Le Bristol Paris — The Vineta's reimagined layout features 41 exclusive units designed by Tino Zervudachi. Accommodations range from Superior and Deluxe Rooms (approximately 303 to 369 sq. ft.) to Prestige Rooms with expansive pool or Palm Beach views. For those seeking more space, One Bedroom Corner Suites can accommodate up to three guests, while the Presidential Suite — the most expansive option at 1,300 sq. ft. — delivers a stay befitting both the hotel's storied past and Oetker's exacting standards.

Why The Vineta Palm Beach Is Worth Traveling For

Palm Beach has drawn travelers for decades, but The Vineta is a storied and freshly reimagined addition to this coveted resort destination. It is a Palm Beach landmark reborn.

With an unbeatable location on iconic Cocoanut Row, you'll be able to walk Worth Avenue before the crowds. The hotel introduces culinary destinations like the signature restaurant Coco's, where Mediterranean-inspired flavors are served in a chic courtyard setting. While the property does not sit directly on the beach, it is easily accessible from the property, and the team at The Vineta can arrange seamless beach service for guests. The lush, retro-inspired pool and courtyard are also ideal for hot summer afternoons when you need a dip in the water.

The Vineta offers the quintessential Palm Beach experience with entry-level rooms ranging from $900–$1,500 per night. However, this is not a "one-night stopover" hotel. It's a slow-down, savor-it, stay-a-while kind of place. When paired with exclusive booking benefits and thoughtful planning, it becomes a beautiful, meaningful, slow travel experience that feels personal again.

If Palm Beach is on your radar this season—or even if it wasn't—The Vineta Palm Beach might just change your plans.

How to Book The Vineta Palm Beach

Booking The Vineta Palm Beach with a LuxRally Travel advisor like myself often means paying less for a much more elevated experience than you could book on your own. Our partnership with the Oetker Collection allows me to elevate your stay with:

• Daily breakfast for two
• Hotel credits (often usable for dining or experiences)
• Priority room upgrades when available
• VIP recognition—yes, they know you're arriving
• Advocacy before, during, and after your stay

Experience the difference between checking in and being welcomed—with no service fees or additional charges.