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How to Select the Best Host Travel Agency For Your Business
By Courtney Eisen
March 11, 2023
LuxRally Travel is widely regarded as the best host agency for luxury travel, and for good reason. Unlike other agencies that offer generic training programs, LuxRally Travel provides unique insights into the world of ultra-high-net-worth individuals and their travel preferences.
Understanding What a Host Travel Agency Is
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The world of travel can be complex, with many different players involved. One such player that you may not be familiar with is the host travel agency. So, what exactly is a host travel agency, and what role does it play in the travel industry? Let's explore.
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Defining a Host Travel Agency
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A host travel agency functions as an umbrella organization for independent travel agents. These agencies are businesses that affiliate with home-based travel agents under an independent contractor agreement. Each home-based agent retains complete ownership and operation of their business; they are not employees of the host agency.
Suggested Article: What is a Host Travel Agency?
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The Role of a Host Agency
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The primary role of a host agency is to support the professional needs of these independent, home-based travel agencies. They provide the necessary tools, infrastructure, training, and resources needed for the travel agents to sell travel packages effectively.
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When working with a host agency, all agents under the host will use the same booking number (such as ARC, IATA, CLIA) and will be seen by vendors as one unified agency instead of a conglomeration of individual agencies. This setup offers many benefits, including access to higher commission levels, lower startup costs, and additional support and training opportunities.
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Host agencies also keep track of commissions for their affiliated agents, allowing them to track their earnings and run reports. This can be particularly beneficial for new or smaller agencies that might not have the resources to manage this themselves.
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The Benefits of Working with a Host Agency
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Apart from providing the necessary tools and resources, host travel agencies also offer opportunities for networking and building relationships within the travel industry. They often have established relationships with cruise lines, tour companies, resorts, hotels, car rental agencies, and other travel-related businesses. This means that independent agents affiliated with a host agency can leverage these relationships to provide better service to their clients and secure better deals.
10 Things to Look for When Researching Host Agencies
Choosing the right host agency is a critical step in launching your travel business. The host agency you partner with can have a significant impact on your success as a travel agent. Here are ten things you need to consider when researching host agencies.
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1. Legitimacy and Licensing
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The first thing to ensure is that the host agency is legitimate with a valid IATA number. This guarantees they are recognized within the international travel industry. If you're planning to sell nationwide, it's also important to check whether the host agency holds a seller of travel license in Florida, California, Washington, and Hawaii.
Suggested Article: Travel Agent Certification
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2. Training Programs
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If you're a new agency, it's crucial to find a host agency that provides comprehensive training, especially on how to use their Global Distribution System (GDS) interface and other booking tools. Without proper training, you may struggle to use these efficient booking tools, as each travel agency uses different commands for their GDS interface.
Suggested Article: How Much Does Travel Agent Training Cost?
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3. Agency Culture
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Consider the culture of the host travel agency. Does it feel like a supportive community? Are there active group chats where you can share experiences and learn from others? A nurturing and helpful community can make a significant difference as you navigate the early stages of your business.
Suggested Article: Unapologetically The Best Host Travel Agency
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4. Agent Performance
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Look at the performance of the agents within the host agency. High-performing agents can indicate that the agency provides excellent support, perspective and resources.
Suggested Article: How Much Do Travel Agents Make?
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5. Commission Splits
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Ensure the host agency offers competitive commission splits. While many new agents start with low commission splits, it's essential to find an agency that rewards your hard work and success with higher percentages over time. Another option is to find an agency with a competitive commission split off the back, like LuxRally Travel.
Suggested Article: How Do Travel Agents Get Paid?
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6. Leads Program
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Does the host agency have a leads program, or will you be responsible for sourcing all your leads? A host agency with a robust leads program can provide a steady stream of potential customers, which is especially useful when starting.
Suggested Article: How to Sell Yourself as a Travel Agent?
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7. Continued Education and Vendor Introductions
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Look for a host agency that offers continued education and weekly meetings where they introduce their agents to vendors and brands. This not only enhances your knowledge but also expands your network within the travel industry.
Suggested Article: The Importance of Travel Agent Mentors
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8. Niche Specialization
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Some host agencies specialize in certain niches, such as Disney vacations, cruises, or flights. Find out if the host agency has a niche that aligns with your interests and expertise, as this can give you a competitive edge.
Suggested Article: Exploring Travel Agent Niches
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9. Benefits Programs
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What benefits programs does the host agency participate in? These include access to special rates and benefits for your clients, increasing your value proposition as an agent. Such benefits can add significant value to your partnership with the host agency.
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10. Additional Support
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Finally, consider the level of support offered by the host agency. For instance, how responsive are they when you have questions? Do they offer mentorship and business growth assistance? The best host agencies will go above and beyond.
Suggested Article: How to Steer Clear of Travel MLMs
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In conclusion, choosing the right host agency requires careful consideration of several factors. By keeping these ten points in mind, you can find a host agency that aligns with your needs and sets you up for success in the exciting world of travel.
10 Reasons Why LuxRally Travel is the Ideal Host Travel Agency
For aspiring travel agents with an ambition to thrive in the luxury travel industry, LuxRally Travel is the quintessential host travel agency. Here are 10 compelling reasons why LuxRally Travel stands out as the perfect platform for you:
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1. Legitimate Credentials
LuxRally Travel is a certified host agency, equipped with an IATA and all requisite seller of travel licenses. This ensures that your association with them is legitimate and secure.
Helpful Link: IATA Validation Form
2. Comprehensive Training
With LuxRally Travel, you receive free travel agent training that covers everything from mastering GDS and other booking tools to business development, group contract negotiation, and best practices for luxury travel services.
Learn More: Explore Our Free Travel Agent Training Program
3. Culture of Cooperation
The culture at LuxRally Travel is one of openness and collaboration. Agents are contractually prohibited from poaching each other's clients, fostering a supportive environment where agents actively assist each other with itinerary creation and bookings.
What Our Agents Have to Say: Read Our Host Agency Reviews
4. Founded by the Best
LuxRally Travel was established by the world's highest-grossing single travel agent and boasts of numerous agents earning well over six figures—significantly exceeding the national average.
Suggested Article: Meet David Eisen, Founder of LuxRally Travel
5. Competitive Commission Splits
LuxRally Travel offers some of the most enticing commission splits in the industry for new travel agents, providing an opportunity to earn substantial income.
6. Leads Program
While LuxRally Travel encourages its agents to build their client base, they also offer a competitive leads program, providing an additional avenue for business growth.
7. Regular Vendor Meetings
LuxRally Travel arranges weekly meetings with vendors from various sectors like hotels, cruise lines, charter companies, etc. These meetings allow open discussions and learning opportunities, enhancing your understanding of the industry.
8. Diverse Portfolio
LuxRally Travel's portfolio covers everything from hotels and cruises to yachts and private jet charters. Additionally, you can earn commissions from tours, trip insurance, and various other vendors.
9. Participation in Benefits Programs
LuxRally Travel is part of benefits programs with the world's largest brands and participates in the travel consortium, the Travel Leaders Network, offering you access to a vast network and resources.
10. Multifaceted Support
LuxRally Travel provides various forms of assistance, including mentorship from the VP of Sales, support from an in-house concierge team for VIP client needs, and guidance in brand development and marketing from LuxRally's Chief Marketing Officer.
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In conclusion, LuxRally Travel is not just a host travel agency—it's a platform that equips you with the tools, training, and support to excel in the luxury travel industry.
How LuxRally Travel Compares to Other Host Agencies
At LuxRally Travel, we pride ourselves on being the leading host agency for luxury travel, and this is not without substance. Our unique training programs and insights are specifically tailored to understand and cater to the travel preferences of ultra-high-net-worth individuals.
We have a track record of success, with many of our travel agents achieving six to seven-figure incomes. We've harnessed this wealth of knowledge and experience into a comprehensive, free training program that requires just 12-16 hours of your commitment. This program is designed for those who aspire to make their mark in the luxury travel market or those who wish to elevate their existing businesses to unprecedented heights. At LuxRally Travel, you're learning from industry leaders.
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The Essence of Being a Luxury Travel Advisor
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Whether you refer to yourself as a luxury travel advisor or agent, the essence of the role remains the same. You are entrusted with crafting personalized travel experiences that resonate with the unique needs and preferences of our clients.
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Your responsibilities will include researching and booking high-end accommodations, transportation, activities, and other travel-related services for our discerning clientele. The role demands exceptional communication skills, impeccable attention to detail, and a knack for building strong relationships with clients and suppliers.
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The key to success in our line of work is to consistently deliver superior service that exceeds client expectations, helping them create unforgettable memories that they will cherish for a lifetime.
Suggested Article: What is it Like Being a Travel Agent?
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Embarking on Your Luxury Travel Career Journey
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Stepping into a career as a luxury travel advisor can be an exciting yet challenging endeavor. This is why we believe in the power of mentorship and guidance from seasoned travel agents.
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Our experienced mentors provide invaluable advice, insights, and support to help you navigate the complexities of the luxury travel industry and hone your skills as a travel advisor. They offer guidance on building relationships with clients, negotiating deals with suppliers, and staying abreast of the latest trends in luxury travel.
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Learning from those who have already succeeded in this field equips you better to overcome challenges and achieve your goals as a luxury travel advisor. With LuxRally Travel as your host travel agency, you're not just gaining generic insights; you're receiving a masterclass in luxury travel.